Course → Module 5: Wikipedia and Wikidata: The Entity Registry
Session 2 of 7

Wikidata is a structured database where every piece of information follows a consistent format. To work with it effectively, you need to understand its data model. This is not complicated, but it is precise. Wikidata stores knowledge as items, properties, and statements. These three concepts form the foundation of everything in the database.

Items: The Entities

Every entity in Wikidata is an item. Each item has a unique identifier that starts with "Q" followed by a number. Google is Q95 (the company). Indonesia is Q252. The concept of "company" is Q783794.

An item represents a single, distinct thing: a person, a company, a city, a concept, a product. When you create a Wikidata entry for your business, you are creating an item. That item gets a Q-number, and from that moment forward, your entity has a globally unique, machine-readable identifier that Google and other systems can reference.

Properties: The Attributes

Properties define what you can say about an item. Each property has a unique identifier starting with "P" followed by a number. For example:

Properties are standardized. You cannot create your own. You must use the existing property vocabulary, which contains over 11,000 properties covering virtually every type of factual statement you would need to make about an entity.

Statements: The Facts

A statement combines an item, a property, and a value. This is how Wikidata stores facts. The format is always: [Item] [Property] [Value].

For example, the statement "PT Arsindo Cipta Karya is a company" would be structured as:

Notice that the value itself is another Wikidata item. This is how Wikidata creates a web of interconnected entities. Your company item links to the "company" concept item, which links to broader concepts like "organization" and "legal entity." Google traverses these connections to build entity relationships in its Knowledge Graph.

flowchart LR A["Item: Your Company
(Q????????)"] -->|P31: instance of| B["Item: Company
(Q783794)"] A -->|P856: official website| C["https://yoursite.com"] A -->|P571: inception| D["1993"] A -->|P112: founded by| E["Item: Founder Name
(Q????????)"] A -->|P17: country| F["Item: Indonesia
(Q252)"] A -->|P159: headquarters| G["Item: Tangerang
(Q193163)"] E -->|P31: instance of| H["Item: Human
(Q5)"] style A fill:#222221,stroke:#c8a882,color:#ede9e3 style B fill:#222221,stroke:#6b8f71,color:#ede9e3 style C fill:#222221,stroke:#8a8478,color:#ede9e3 style D fill:#222221,stroke:#8a8478,color:#ede9e3 style E fill:#222221,stroke:#c8a882,color:#ede9e3 style F fill:#222221,stroke:#6b8f71,color:#ede9e3 style G fill:#222221,stroke:#6b8f71,color:#ede9e3 style H fill:#222221,stroke:#6b8f71,color:#ede9e3

Essential Wikidata Properties for Businesses

Not all properties are equally important. The following table lists the properties most relevant for business entities, ordered by their impact on Knowledge Graph construction.

Property ID Property Name Value Type Example KG Impact
P31 instance of Wikidata item company (Q783794) Critical: defines entity type
P856 official website URL https://ptarsindo.com Critical: links entity to web
P571 inception Date 1993 High: entity age and history
P112 founded by Wikidata item Founder's Q-item High: person-entity relationship
P17 country Wikidata item Indonesia (Q252) High: geographic classification
P159 headquarters location Wikidata item Tangerang (Q193163) High: geographic specificity
P452 industry Wikidata item engineering (Q11023) High: industry classification
P1128 employees Quantity 150 Medium: entity scale signal
P154 logo image Commons file File:Company-logo.svg Medium: visual entity identifier
P18 image Commons file File:Company-building.jpg Medium: visual representation
P1566 GeoNames ID External ID 1625812 Medium: geographic cross-reference
P213 ISNI External ID 0000 0004 1234 5678 Medium: authority cross-reference

Essential Properties for Person Entities

If you are building a personal entity (founder, executive, author), the relevant properties differ:

Property ID Property Name Example Value KG Impact
P31 instance of human (Q5) Critical: entity type
P106 occupation engineer (Q81096) High: professional classification
P27 country of citizenship Indonesia (Q252) High: geographic identity
P69 educated at University item Medium: institutional association
P108 employer Company Q-item High: organizational link
P856 official website Personal site URL High: web presence link
P2002 Twitter/X username @username Medium: social identity
P6634 LinkedIn personal profile ID Profile slug Medium: professional identity

Qualifiers and References

Statements in Wikidata can have two additional components:

Qualifiers add context to a statement. For example, if your company's employee count has changed over time, you can add a "point in time" qualifier to specify when the count was accurate. Qualifiers make your data more precise and credible.

References cite the source of a statement. Every statement should have at least one reference pointing to a reliable, published source. A reference might be a URL to a news article, a government registry, or a published report. Statements without references are more likely to be challenged or removed by Wikidata editors.

Wikidata is not a place for claims. It is a place for sourced facts. Every statement you add should be verifiable through a published, independent source. Unsourced statements are treated as unreliable by both Wikidata editors and the systems (including Google) that consume Wikidata.

Further Reading

Assignment

  1. Go to wikidata.org/wiki/Q95 (Google LLC). Study the item structure: labels, descriptions, aliases, statements, qualifiers, and references. Note how each property creates a factual declaration.
  2. Using the business properties table above, list every property that applies to your business. For each, write the value you would enter and identify a published source you could use as a reference.
  3. If you are building a personal entity, repeat the exercise with the person properties table.
  4. For properties that require linking to other Wikidata items (country, city, industry), search Wikidata for those items and record their Q-numbers.